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Free Resources

Guides, Templates & Playbooks
To Help You Grow

Practical resources from the Makos Digital team — no fluff, just the frameworks and checklists we use with clients.

PDF Guide

The Complete SEO Checklist for 2026

A step-by-step technical, on-page, and content checklist to audit and improve your site's search rankings.

Template

30-Day Social Media Content Calendar

A ready-to-use planning template to structure a month of posts across Instagram, Facebook, and LinkedIn.

Guide

Google Ads Budget Planning Guide

How to set, split, and scale your ad spend across search, shopping, and Performance Max campaigns.

Checklist

Website Conversion Rate Audit Checklist

35 checks to find where your site is leaking leads, from page speed to form friction to trust signals.

Playbook

Email Marketing Lifecycle Playbook

Welcome series, abandoned cart, and win-back flows you can adapt for your own customer lifecycle.

Guide

GA4 & GTM Setup Guide for Beginners

A practical walkthrough of setting up GA4, Google Tag Manager, and conversion tracking correctly the first time.

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